Works / line production / Jawa scramblin’ x city of joy

Jawa

Scramblin’ x City of Joy

We merged culture, energy, and brand storytelling to launch Jawa’s Scramblin’ City of Joy in unforgettable style.

Concept & Strategy

We envisioned this launch as more than an event — it was an experience. By blending the adventurous spirit of Jawa with Kolkata’s vibrant culture, we designed a high-energy brand moment that appealed to both legacy riders and a new generation. Through cinematic visuals, live engagement, and immersive storytelling, we amplified the bike’s bold identity and ensured a seamless execution that reflected both the brand’s heritage and its modern edge.

What We Did

  1. Themed the launch around Kolkata & Jawa’s legacy

  2. Crafted bold CG/VFX visual content

  3. Built immersive digital + on-ground storytelling

  4. Designed live rider engagement activities

  5. Culturally aligned, seamless event execution

  6. Delivered end-to-end on time with precision

Outcome

Created a high-energy, city-led launch experience with strong audience participation
Elevated Jawa’s brand identity for younger riders and enthusiasts
High engagement across social media & press coverage post-launch
Delivered a visually striking, on-time, and culturally resonant event

Gallery

Related Works