Bridging the gap between identity and inclusion, we took the Aadhaar Card Drive to the grassroots—connecting rural communities with accessibility and dignity.
We approached the Bandhan Bank Aadhaar Card Drive not just as a logistics operation but as a powerful community activation. With deep empathy and precision planning, our strategy focused on ensuring identity registration reached even the remotest parts of Darjeeling, Bihar, and West Bengal.
Our goal was to blend tech-enabled documentation with people-first execution—creating both access and awareness through a campaign rooted in responsibility.
Rural drive setup across remote zones
Local facilitation & on-ground coordination
Aadhaar data capture using secure systems
Real-time team & logistics management
Visual coverage of key moments
Impact-led content for brand storytelling
