We used storytelling and symbolic design to transform Dollar’s Independence Day message into a cinematic celebration of patriotism and connection.
We approached Dollar’s Independence Day campaign as more than a festive greeting — it became an emotional tribute to the nation. By merging symbolic imagery with cultural identity, we positioned Dollar as a brand that honours values, unity, and pride while remaining contemporary and relatable. VFX and CG animation enabled us to create immersive visuals that connected deeply with audiences across India.
Concept development with patriotic storytelling
VFX-driven visuals & CG animation
Brand-aligned symbolic imagery and design
Emotional content for multi-platform rollout
Seamless coordination & timely execution
Post-campaign content for continued impact
