Works / line production / berger priyo Pujo

Berger Priyo Pujo

Colouring Traditions with Love

A grand celebration of Durga Puja reimagined through design, storytelling, and immersive brand experiences across Bengal.

Concept & Strategy

To celebrate the cultural vibrance of Durga Puja, we blended brand storytelling with festive emotion—transforming Berger into a visual part of Bengal’s biggest celebration. Through vibrant narratives, digital engagement, and on-ground experiences, we positioned Berger Priyo Pujo as a tribute to color, culture, and community.

What We Did

  1. End-to-end campaign ideation & messaging

  2. High-quality VFX-led video content & storytelling

  3. On-ground branding & experience design

  4. Digital engagement planning & deployment

  5. Multi-location coordination across Bengal

  6. Final delivery with on-time execution

Outcome

Strengthened emotional connection with Bengali audiences
Strong brand presence across Pujo pandals & digital media
High recall value through immersive brand visuals
Positive stakeholder & community engagement

Gallery

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