Works / line production / Shyam steel

Shyam Steel

Pujor gaan

To celebrate Durga Puja, we crafted an immersive, tech-powered musical tribute blending tradition, storytelling, and cutting-edge VFX.

Concept & Strategy

We envisioned Pujor Gaan not just as a festive music video, but as a soulful, larger-than-life celebration of Bengal’s biggest cultural moment. Rooted in emotion and nostalgia, the concept aimed to rekindle the collective joy of Pujo while reflecting Shyam Steel’s values of strength, unity, and community spirit.
To bring this vision to life, we brought together an elite team of artists, technicians, animators, and post-production experts. The scale was epic, but the intent was intimate: to touch hearts across generations, regions, and platforms.

What We Did

  1. Concept, scripting & music video development

  2. Production crew of 170+ across departments

  3. Direction, choreography & multi-day shoot

  4. End-to-end VFX, editing & CG animation

  5. Set design, costume, and art direction

  6. Delivery within tight festival launch deadline

Outcome

3.4M+ organic views and 1.2M+ engagements across platforms
170+ crew members, project delivered in just 3 weeks
Massive appreciation from audience, media & brand leadership
Deepened cultural brand connect during Bengal’s biggest festival

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