Works / Campaign Design / Carlsberg

Carslberg

Where culture and creativity unite

A Silhouette Story executed Kolkata’s largest on-ground campaign across 11 Durga Pujas, blending brand storytelling with tradition.

Concept & Strategy

We approached the event as a grassroots celebration of both nature and culture. With tree plantation as the core act, we designed an experience that brought people together — not just to plant saplings, but to nurture awareness, connection, and purpose. Every tree planted became a promise for a better, greener future.

What We Did

  1. Branding across 11 top pandals

  2. Overhead gates & LED installations

  3. Stalls, banners & cultural activations

  4. Tuborg & Carlsberg brand integration

  5. Flawless production & placement coordination

  6. Real-time brand placement documentation

Outcome

High visibility across Kolkata’s most prestigious Durga Puja locations
Seamless brand integration with local culture and festivities
Enhanced brand recall with targeted, on-ground activations
Positive public and media engagement through cultural relevance

Gallery

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