Works / Campaign Design / Axis Bank Environment Day

Axis Bank

Our Land. Our Future.

On World Environment Day, Axis Bank’s Our Land, Our Future united communities in tree planting and awareness — sowing hope for a greener tomorrow.

Concept & Strategy

We approached the event as a grassroots celebration of both nature and culture. With tree plantation as the core act, we designed an experience that brought people together — not just to plant saplings, but to nurture awareness, connection, and purpose. Every tree planted became a promise for a better, greener future.

What We Did

  1. Campaign concept and messaging

  2. Community mobilisation and permissions

  3. Sapling sourcing and plantation logistics

  4. Branded kits and on-site setup

  5. Volunteer and guest engagement

  6. Event documentation and post-coverage

Outcome

Hundreds of trees planted across regions
Strong community turnout including families and volunteers
Enhanced CSR positioning for Axis Bank
Widespread goodwill across local and internal stakeholders

Gallery

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