Works / Campaign Design / Clean-a-thon

Axis Bank

Marathon 2025

To create a high-energy, large-scale community experience that celebrated fitness, spirit, and brand engagement — we partnered with Axis Bank to bring the 2025 Marathon to life.

Concept & Strategy

We approached the Axis Bank Marathon as more than a fitness event — it was a community celebration. With immersive branding, smooth logistics, and curated touchpoints for participants and audience, we created a run that reflected Axis Bank’s commitment to wellness, unity, and spirited growth.

What We Did

  1. Marathon branding and visual language

  2. Route layout and barricade planning

  3. Stage, AV, and production design

  4. On-ground crew & event operations

  5. Volunteer management and coordination

  6. Giveaways and branded experience points

Outcome

300+ runners participated
Flawless execution across all event touchpoints
Positive sentiment from runners and local communities
Elevated brand presence through active engagement

Gallery

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